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SEO is a fast changing discipline.
What worked 5 or 10 years ago might be completely unnecessary these days or even bad for your site’s ranking.
Thus leading search industry publications publish the most probable Google ranking factors each year. Nonetheless many webmasters prefer to stick to the past or follow wrong advice from bloggers who just repeat SEO myths.
In recent years, Google has not only included lots of new media types into Universal search results; it has also added numerous ranking factors while rethinking many old ones.
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